Fashion Jewelry Line: Mouawad Partnering Kim Kardashian

Jewelry designer Pascal Mouawad is collaborating with Kim Kardashian on a line of fashion jewelry. The debut collection will include 25 statement pieces inspired by “the combination of 1930’s and 1960’s modern era,” Mouawad said. The jewelry is planned to be an affordable line, with price points of $11-$250.

Kim Kardashian

The jewelry items will be made of Lucite’s mixed with metal and the designs are geometric shapes “with an organic feel.”

Judging from the few sketches and the designer’s description, the designs will be busy and full details. They contain many different shapes and hanging elements. The 1930’s collection, for example, is described to be inspired by Sofia Loren, containing a “cornucopia” of shapes and silhouettes.

Another collection is “a modern Moroccan Bohemian love story,” with pyramid studs made of resins, clear stones, cabochons and enamels.

In effort to lower price points, silver mixed with matte gold and gunmetal will replace the more common gold.

A collection exclusive to Bebe will launch mid fall 2010, and a line for the Pascal Mouawad brand will launch spring/ summer 2011 worldwide at upper tier department stores, specialty stores and select online stores.

Kardashian is a modern day type of celebrity. She first became known in a reality show about her family, “Keeping up with the Kardashians,” later leveraging her fame to launch a wide range of fashion related enterprises, including a clothing store, a perfume and an online shoe store.